Email them upfront on opt-in that you will email them from time to time.ĥ. The goal is to laser focus and dial in your ideal customer.Ĥ. Even if you offend or push away certain customers that’s okay. HONESTY Try to get as close to 100% transparent as you can. The point isn’t to maximize the revenue from existing customers but to maintain lifetime value.ģ.

When launching a new product give existing customers a better deal first and foremost. BEST DEALS TO CUSTOMERS Give Customers the Best Deals (before everyone else).

Marketing is all about relationship building.Ģ. Delivering value without selling consistently is the key to maintaining customer lifetime value. NUMBER ONE ASSET Your number one asset is your relationships with your customers. All 32 key insights below come directly from Stealth Marketing.ġ. Although it was published in the early 90’s, like so many other direct response classics it’s timeless, and worth every penny. Jay Abraham is most well known for his seminal $1,000 book, Stealth Marketing. 32 Key Marketing Insights from Jay Abraham

Jay abraham unique selling proposition